On December 16, 2024, in Dallas, the Dallas Mavericks and Softtek announced an exciting multi-year partnership, designating Softtek as the Official Technology Sponsor of the Mavericks. Softtek is recognized globally for its expertise in software engineering, particularly in fostering digital transformation and enhancing efficiency across various businesses.
This collaboration aims to enhance the Mavericks’ digital capabilities while supporting significant community initiatives, including the Girls Empowered by Mavericks (GEM) program and the upcoming MavsTV streaming service.
Brittanie Boyd, Senior Vice President of Corporate Sponsorships for the Mavericks, expressed enthusiasm for the partnership, highlighting the shared values of innovation and community impact. She stated, “We look forward to working together to create unforgettable experiences for fans locally and expand our reach on a global scale.”
Blanca Treviño, President & CEO of Softtek, echoed this sentiment, noting the potential for technology to transform lives as well as businesses. This partnership, she believes, represents a chance to combine innovation with purpose, ultimately leading to meaningful experiences for fans and impactful community support.
This agreement not only showcases the intersection of sports and technology but also places a strong emphasis on community engagement. The Mavericks are committed to making a positive impact in North Texas, exemplifying what it means to be a responsible and responsive organization.
The partnership with Softtek is a promising development for both entities and reflects a hopeful future where technology and sports work hand in hand to create enriched experiences for fans and meaningful societal change.
For more information about Softtek, visit their website at softtek.com.
Summary: The Dallas Mavericks have entered into a multi-year partnership with Softtek, naming them the Official Technology Sponsor. This collaboration aims to enhance the Mavericks’ digital transformation efforts and support community initiatives. Both organizations are committed to creating innovative experiences and impactful programs for fans and the wider community.