On December 16, 2024, the Dallas Mavericks and Softtek announced a significant multi-year partnership, designating Softtek as the team’s Official Technology Sponsor. Softtek, a prominent global software engineering firm, is well-regarded for its ability to facilitate digital transformation and enhance efficiency for businesses around the world. This collaboration aims to harness Softtek’s technical expertise to advance the Mavericks’ digital initiatives and bolster community programs, most notably the Girls Empowered by Mavericks (GEM) initiative, as well as a forthcoming MavsTV streaming service.
Brittanie Boyd, Senior Vice President of Corporate Sponsorships for the Mavericks, expressed excitement about the partnership, noting that both organizations share a dedication to innovation and positive community impact. She emphasized the anticipation of creating unforgettable fan experiences and extending the Mavericks’ influence on a global scale.
Blanca Treviño, President & CEO of Softtek, highlighted that this sponsorship presents an excellent opportunity to merge innovation with purpose. She conveyed Softtek’s belief in the transformative power of technology, not just for businesses but also for enriching lives. Through this collaboration with the Mavericks, Softtek aims to enhance fan experiences and support impactful community programs that extend beyond basketball.
This partnership signifies a promising step forward in the intersection of sports and technology, promising exciting developments for fans and the surrounding community alike.
In summary, the joint venture between the Dallas Mavericks and Softtek marks a new era of technological advancement in sports, aiming to elevate fan engagement and foster community initiatives, demonstrating how sports organizations can leverage partnerships to create broader social impacts.