DALLAS – The Dallas Mavericks have officially partnered with Softtek in a multi-year agreement that designates Softtek as the team’s Official Technology Sponsor. Known for its expertise in software engineering, Softtek is set to play a pivotal role in enhancing the Mavericks’ digital transformation efforts and supporting various community initiatives, including the Girls Empowered by Mavericks (GEM) program and an upcoming MavsTV streaming service.
Brittanie Boyd, the Senior Vice President of Corporate Sponsorships for the Dallas Mavericks, expressed enthusiasm about the partnership, stating, “The Dallas Mavericks are thrilled to join forces with Softtek, a sponsor that shares our commitment to innovation and community impact. We look forward to working together to create unforgettable experiences for fans locally and expand our reach on a global scale.”
Blanca Treviño, President & CEO of Softtek, echoed this sentiment, highlighting the exciting potential this collaboration holds. She remarked, “This sponsorship is an exciting opportunity to bring together innovation and purpose. At Softtek, we believe technology has the power to transform not just businesses but also lives. Collaborating with the Dallas Mavericks allows us to create meaningful fan experiences and support programs that resonate beyond the game.”
This partnership is a positive development for both organizations, showcasing how technology can enhance sports experiences and contribute to community engagement. By leveraging Softtek’s technological expertise, the Mavericks are not only aiming to improve their operations but also to foster significant socio-cultural initiatives.
In conclusion, this collaboration between the Dallas Mavericks and Softtek could pave the way for innovative fan experiences and impactful community programs, reflecting a shared vision that extends far beyond the basketball court.