On December 16, 2024, the Dallas Mavericks and Softtek entered into a multi-year partnership, officially designating Softtek as the Mavericks’ Official Technology Sponsor. Softtek, a renowned global software engineering firm, is celebrated for its ability to enhance digital transformation initiatives and provide innovative solutions at scale for businesses around the globe. This new alliance aims to utilize Softtek’s technological expertise to advance the Mavericks’ digital initiatives and to support significant community programs, notably the Girls Empowered by Mavericks (GEM) initiative and the forthcoming MavsTV streaming service.
Brittanie Boyd, Senior Vice President of Corporate Sponsorships for the Dallas Mavericks, expressed enthusiasm about this collaboration, stating, “The Dallas Mavericks are thrilled to join forces with Softtek, a sponsor that shares our commitment to innovation and community impact. We look forward to working together to create unforgettable experiences for fans locally and expand our reach globally.”
Blanca Treviño, President & CEO of Softtek, highlighted the importance of the partnership, saying, “This sponsorship is an exciting opportunity to bring together innovation and purpose. At Softtek, we believe technology has the power to transform not just businesses but also lives. Collaborating with the Dallas Mavericks allows us to create meaningful fan experiences and support programs that resonate beyond the game.”
The partnership is expected to bolster the Mavericks’ community engagement efforts while enhancing fan engagement through technology. This could have a widespread positive impact, as it combines sports, community service, and technological advancement in an effort to create a more connected and engaged fan base.
The Dallas Mavericks, competing in the NBA’s Western Conference, have a storied history of success, including winning the NBA Championship in 2011. They remain committed to providing unforgettable experiences for fans while investing in their local communities.
Softtek, with over 40 years of experience, is positioned to drive innovation in various businesses, further enhancing the prospects of this collaboration.
This partnership symbolizes a promising future for both the Mavericks and Softtek, where technology and community service come together to create meaningful change and memorable experiences.