On December 16, 2024, the Dallas Mavericks announced a significant partnership with Softtek, designating the global software engineering company as their Official Technology Sponsor. Known for its expertise in driving digital transformation, Softtek aims to support the Mavericks in enhancing their digital initiatives while also contributing to crucial community programs, notably the Girls Empowered by Mavericks (GEM) initiative and the forthcoming MavsTV streaming service.
The Mavericks’ Senior Vice President of Corporate Sponsorships, Brittanie Boyd, expressed enthusiasm about the collaboration, highlighting Softtek’s shared commitment to innovation and community engagement. The partnership seeks to develop unforgettable experiences for fans and expand the team’s global outreach.
Blanca Treviño, President and CEO of Softtek, echoed this sentiment, emphasizing the potential of technology to transform lives beyond business settings. The collaboration with the Mavericks represents an opportunity to create impactful fan experiences and support significant programs aligned with the team’s values.
For those interested in learning more about Softtek, additional information is available at softtek.com.
In a nutshell, this partnership not only reinforces the Mavericks’ dedication to embracing technology but also underscores their commitment to community betterment, especially in empowering young girls through sports and education. This aligns well with the ongoing trend in sports to engage with local communities positively and effectively.
As this partnership unfolds, there is hope for transformative experiences for both fans and community members, demonstrating how technology can enhance the relationship between sports teams and their supporters.