On December 16, 2024, the Dallas Mavericks announced a significant partnership with Softtek, making them the Official Technology Sponsor of the team for multiple years. Softtek, a prominent global software engineering partner, is widely recognized for its role in facilitating digital transformation and driving innovation for businesses around the world. This collaboration aims to enhance the Mavericks’ digital initiatives and support vital community programs, including the Girls Empowered by Mavericks (GEM) initiative and an upcoming streaming service, MavsTV.
Brittanie Boyd, Senior Vice President of Corporate Sponsorships for the Mavericks, expressed enthusiasm about the partnership: “The Dallas Mavericks are thrilled to join forces with Softtek, a sponsor that shares our commitment to innovation and community impact. We look forward to working together to create unforgettable experiences for fans locally and expand our reach on a global scale.”
Blanca Treviño, President & CEO of Softtek, echoed this sentiment, stating, “This sponsorship is an exciting opportunity to bring together innovation and purpose. At Softtek, we believe technology has the power to transform not just businesses but also lives. Collaborating with the Dallas Mavericks allows us to create meaningful fan experiences and support programs that resonate far beyond the game.”
The Mavericks, a key player in the NBA, have a rich history of success and community engagement and are dedicated to creating memorable experiences for fans. With this new partnership, they aim to further their commitment to innovation and social impact through advanced technology solutions.
In summary, this partnership not only enhances the Mavericks’ technological capabilities but also strengthens their community outreach, demonstrating a shared vision for positive change both in sports and society. This exciting collaboration serves as a beacon of hope, showcasing how sports organizations and technology partners can work together to uplift and empower communities.