On December 16, 2024, a significant partnership was announced as the Dallas Mavericks appointed Softtek as their Official Technology Sponsor. This multi-year agreement marks a pivotal moment for both organizations, leveraging Softtek’s global expertise in software engineering to enhance the Mavericks’ digital transformation efforts.
Softtek has built a reputation for facilitating digital advancements and operational efficiency across various industries. In conjunction with the Mavericks, the company aims to support notable community initiatives, such as the Girls Empowered by Mavericks (GEM) program, alongside the upcoming launch of the MavsTV streaming service.
Brittanie Boyd, Senior Vice President of Corporate Sponsorships for the Mavericks, expressed excitement about the collaboration, emphasizing both organizations’ shared dedication to innovation and community impact. Similarly, Blanca Treviño, President & CEO of Softtek, highlighted the potential for technology not only to transform businesses but also to enrich lives through meaningful fan experiences and programs.
The Dallas Mavericks have a rich history in the NBA, having secured an NBA championship in 2011, along with multiple division and conference titles. Their commitment to community programs and the Mavs Foundation underscores their role as a leading sports organization in North Texas.
As the partnership progresses, fans can anticipate enhanced experiences both in arenas and through digital channels, showcasing the power of modern technology in sports.
This collaboration not only showcases the Mavericks’ commitment to innovation but also reinforces their dedication to community initiatives, reflecting a broader trend of sports organizations using technology to foster positive change.
In summary, the Dallas Mavericks’ new partnership with Softtek is set to enhance the team’s digital capabilities while also benefiting community-focused projects, paving the way for a brighter future for both the franchise and its supporters.