On December 16, 2024, the Dallas Mavericks and Softtek announced a significant multi-year partnership, designating Softtek as the Official Technology Sponsor of the Mavericks. Softtek, a leading global software engineering firm, is recognized for its role in facilitating digital transformation and enhancing operational efficiency for businesses worldwide. This collaboration aims to harness Softtek’s technological expertise to assist the Mavericks in advancing their digital initiatives and support key community-focused projects, such as the Girls Empowered by Mavericks (GEM) program and the upcoming MavsTV streaming service.
Brittanie Boyd, Senior Vice President of Corporate Sponsorships for the Mavericks, expressed excitement about the partnership, noting, “The Dallas Mavericks are thrilled to join forces with Softtek, a sponsor that shares our commitment to innovation and community impact. We look forward to working together to create unforgettable experiences for fans locally and expand our reach on a global scale.”
Blanca Treviño, President & CEO of Softtek, highlighted the importance of this partnership, stating, “This sponsorship is an exciting opportunity to bring together innovation and purpose. We believe technology has the power to transform not just businesses but lives. Collaborating with the Dallas Mavericks allows us to create meaningful fan experiences and support initiatives that resonate far beyond the game.”
This collaboration marks an important step not just in enhancing the Mavericks’ technological capabilities, but also in strengthening their commitment to community engagement and outreach. The Mavericks, known for their impressive history in the NBA—having secured five division titles, three conference championships, and one NBA championship—are now poised to leverage this partnership to provide even more impactful experiences for their fans and the North Texas community.
Overall, the partnership between the Dallas Mavericks and Softtek is a promising development that combines technology, sports, and community service, aiming to create a brighter future for fans and community members alike.
For more information about Softtek, visit softtek.com.