On December 16, 2024, in Dallas, the Dallas Mavericks have entered into a multi-year partnership with Softtek, designating the company as the Official Technology Sponsor of the Mavericks. Softtek, a globally recognized software engineering firm, is celebrated for enabling digital transformation and enhancing efficiency across various sectors worldwide.
This partnership aims to leverage Softtek’s technological expertise to propel the Mavericks’ digital journey and bolster community initiatives, such as the Girls Empowered by Mavericks (GEM) program and an upcoming MavsTV streaming service.
Brittanie Boyd, Senior Vice President of Corporate Sponsorships for the Mavericks, expressed enthusiasm for the collaboration, highlighting a shared commitment to innovation and community impact. She stated, “We look forward to working together to create unforgettable experiences for fans locally and expand our reach on a global scale.”
Blanca Treviño, President and CEO of Softtek, shared her excitement about the partnership, emphasizing the potential of technology to transform both businesses and lives. She commented on the collaboration’s potential to create meaningful experiences for fans and to support impactful programs beyond basketball games.
The Dallas Mavericks are a prominent name in global sports and entertainment, competing in the NBA and known for their contributions to the North Texas community. Since their establishment, they have achieved significant success, including one NBA championship in 2011.
Softtek has been at the forefront of software engineering for over 40 years, focusing on aligning technology with business strategy to drive tangible results.
This partnership reflects a growing trend in sports organizations collaborating with technology firms to enhance fan experiences and invest in community-oriented initiatives. As both companies embark on this journey, there’s potential for innovative advancements that can positively impact fans and the broader community.
In summary, this sponsorship signifies an exciting future for the Dallas Mavericks, blending sports, technology, and community engagement for a comprehensive fan experience. The partnership underscores a hopeful vision where innovation and social responsibility go hand in hand, promising to bring new and enriching experiences to Mavericks fans and the community alike.