American Eagle is making waves again with its latest ad campaign featuring none other than Martha Stewart. The iconic 84-year-old lifestyle guru is showcased in stunning denim ensembles as she takes center stage in the brand’s holiday promotion. Among her chic looks, fans may particularly admire her pairing of denim with Manolo Blahnik heels.
In a playful video shared on Instagram, Stewart embraced the holiday spirit, stating, “This holiday season, we’re settling for nothing less than a perfect fit.” She humorously acknowledged the joy of gifting jeans, adding, “When the gift is jeans, it’s always giving,” while wrapping pairs of denim in eye-catching denim-themed packaging.
This new initiative comes in the wake of recent discussions surrounding the brand’s previous ad featuring actress Sydney Sweeney. During an interview with GQ, Sweeney addressed the unexpected reactions to her campaign, emphasizing her love for jeans and her everyday style of denim and t-shirts.
With Stewart stepping in, it seems American Eagle is ready to shift focus and bring a fresh vibe to its marketing efforts, possibly signaling a new chapter for the brand. However, it remains to be seen how consumers will respond to Martha’s take on denim during this holiday season. The use of a beloved figure like Stewart could indeed help mend the brand’s image and attract attention in a crowded fashion landscape.