In an unexpected move, Marriott International has terminated its licensing agreement with Sonder, the apartment-style hotel brand that launched as Sonder by Marriott earlier this year. The decision, announced on November 9, 2025, was attributed to a “default” by Sonder, although the details surrounding this claim remain undisclosed.
Marriott’s partnership with Sonder began in 2024 and aimed to provide guests with a unique lodging experience that combined the comforts of home with hotel-like amenities. Sonder properties featured private accommodations with facilities such as kitchens and multiple bedrooms, allowing for a blend of flexibility and luxury. Guests booking through Marriott’s channels enjoyed the benefits of the Marriott Bonvoy rewards program, earning points on their stays and accessing elite perks.
The abrupt termination of the agreement raises questions for guests holding current or future bookings at Sonder by Marriott locations. Marriott has assured that its primary focus is on supporting these guests, stating that they will reach out to affected customers directly. Travelers who made reservations via Marriott’s platforms will receive assistance regarding cancellations and alternative accommodations. However, those who booked through third-party sites like Hotels.com or Expedia are advised to contact their respective agencies for further assistance.
While the specific reasons leading to this termination remain unknown, analysis of the existing agreement suggests that various issues, including financial difficulties or compliance failures by Sonder, could be at play. This lack of transparency leaves many bewildered about the nature of the conflict.
As the hospitality landscape continuously evolves, Marriott’s decision highlights the complexities of partnerships in the travel industry. Although customers may face some disruption, Marriott’s commitment to customer service indicates a willingness to support travelers through this transition. For those impacted, staying informed and proactive in managing their reservations will be crucial in navigating this unexpected change.