Iconic pop artist Mariah Carey is collaborating with Virgin Hotels and Bucket Listers, known for their engaging pop-up experiences, to launch a festive holiday event centered around her beloved 1994 hit, “All I Want For Christmas Is You.” This limited-time holiday activation will celebrate Carey’s Irish cream brand, Black Irish, which she unveiled in 2021.
The pop-up bar, titled Mariah Carey’s Black Irish Holiday Bar, will open its doors beginning Friday, November 15, and will remain operational until Sunday, December 29. It will be hosted at various Virgin Hotels in cities such as Chicago, Dallas, Nashville, New Orleans, and New York City.
Attendees can look forward to an array of Instagram-worthy installations, including a photo opportunity featuring a neon-lit display of the song title. Guests are encouraged to don Christmas-red attire and capture the essence of Carey’s iconic holiday album cover. Additionally, a “Letters to Mariah” station will be available for those who wish to send holiday wishes to the songstress.
The drink menu promises seasonal delights, featuring an espresso martini crafted with Carey’s Black Irish liqueur and adorned with a festive candy cane rim. Guests can also indulge in an espresso flight that includes unique flavors like a white chocolate espresso topped with cotton candy and glitter, and a Cocoa Coffee option embellished with red and green glitter sprinkles and edible butterflies.
Bucket Listers, the organization behind this pop-up, gained fame with its Saved By The Bell-themed experience, which initially launched in Chicago and has since toured nationally. In addition to previous successful collaborations, like the one with Mattel for a Barbie tour, they continue to create exciting, officially licensed pop culture events.
As the Halloween decorations are still being enjoyed and Thanksgiving approaches, it’s officially time to embrace the spirit of Christmas with Mariah’s timeless anthem in mind. Tickets for Mariah Carey’s Black Irish Holiday Bar are currently on sale and available through Bucket Listers.
This holiday pop-up presents a joyful opportunity for fans to immerse themselves in the festive season while celebrating the legacy of Mariah Carey’s music and her unique brand, enhancing the holiday spirit in multiple cities.