Celebrity chef Marcus Samuelsson, known for his high-pressure lifestyle and culinary achievements, is venturing into a new territory with the launch of a home goods collection in partnership with West Elm. Samuelsson, who became the youngest chef to earn a three-star review from the New York Times while leading Aquavit in New York City, has since established himself as a notable restaurateur with venues like Red Rooster, Hav & Mar, and Metropolis.
In a recent interview, Samuelsson reflected on the transformed dining landscape following the COVID-19 pandemic. He noted that customers now seek elevated dining experiences that offer not just great food but also a sense of community and enjoyment, resulting from improved home delivery options that have fostered a new era of home cooks. This, he believes, has led to a heightened appreciation for the ambiance and service that restaurants provide.
Samuelsson also highlighted the significance of community in his restaurants, particularly at Red Rooster, where live music plays a central role in creating a vibrant dining atmosphere. He emphasized the importance of giving back to the community by employing local musicians and conducting thorough research about the neighborhoods in which he opens his restaurants.
His new collection with West Elm draws heavily from his diverse cultural heritage, blending Scandinavian and Ethiopian influences alongside his experiences in New York City. Samuelsson described the collaborative process, stating his pride in directly incorporating elements inspired by his father’s fishing village in Sweden alongside African prints, creating a cohesive yet diverse home goods line.
Despite his many ventures, including painting and writing, Samuelsson’s true passion remains in cooking, where he feels most confident and at home.
In summary, Marcus Samuelsson’s expansion into home goods signifies not only a personal journey but also an acknowledgment of the changing dynamics in the culinary world post-pandemic. His commitment to community, culture, and creativity continues to shine, promising to bring warmth and diversity into homes through his new collection. As dining experiences evolve, the blend of tradition and innovation could very well lead to a revitalized appreciation for the art of food and hospitality.