Marcus Samuelsson’s Next Big Flavor: A Home Goods Collection Inspired by Culture

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Celebrity chef Marcus Samuelsson has built a remarkable career under high-pressure conditions. By the age of 24, the Ethiopian-born, Swedish-raised culinary expert had become the executive chef of Aquavit in New York City and made history as the youngest recipient of a three-star review from the New York Times.

In the years that followed, Samuelsson established himself as a prominent figure in New York’s dining scene, launching acclaimed restaurants such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. Alongside his restaurant ventures, he has authored cookbooks and memoirs, becoming a familiar presence on the Food Network.

Now, Samuelsson is venturing into a new industry with the launch of a 32-piece home goods collection in partnership with West Elm. This collection draws inspiration from his Scandinavian and Ethiopian heritage, as well as his experiences living in New York City.

In a recent interview, Samuelsson reflected on the evolving nature of dining out in 2024, his culinary inspirations, and his future ambitions.

When discussing the impact of the COVID-19 pandemic on dining trends, he noted that many people have become better home cooks, enhancing their expectations for dining experiences. He emphasized the desire for service and a lively atmosphere when dining out, highlighting the importance of feeling connected to a community and enjoying the ambiance as well as the food.

Samuelsson took pride in the vibrant atmosphere at Red Rooster, where live music plays a significant role in creating a unique dining experience. He is committed to supporting local musicians and ensuring that each restaurant reflects its community’s character. For instance, at Hav & Mar, the influences of the Chelsea neighborhood, known for its art scene, are evident in the restaurant’s art program.

As for his new collaboration with West Elm, Samuelsson expressed that his creative journey as a chef has always included elements of design, whether through restaurant interiors or his artistic pursuits. He appreciated working with a partner like West Elm, finding the collaboration both enjoyable and rewarding. A point of pride for him was the inclusion of designs inspired by his father’s fishing village in Sweden combined with prints reflecting African influences, all unified in one collection.

Ultimately, when faced with the challenges of his multifaceted career, Samuelsson returns to his first love: cooking. Whether he’s selecting ingredients at a market, sharing culinary knowledge with his children, or simply contemplating food, he feels most accomplished and assured in the kitchen.

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