Celebrity chef Marcus Samuelsson, known for his dynamic culinary career, continues to innovate and expand his horizons. By the age of 24, he had already made waves as the executive chef at Aquavit in New York City, becoming the youngest recipient of a three-star review from the New York Times shortly thereafter.
Over the years, Samuelsson has solidified his reputation as a leading restaurateur by opening acclaimed establishments such as Red Rooster in Harlem, Hav & Mar in Chelsea, and Metropolis in 2023. His contributions to the culinary world extend beyond the kitchen, as he has authored several cookbooks and has become a recognizable figure on the Food Network.
In his latest venture, Samuelsson is teaming up with West Elm to launch a 32-piece home goods collection that reflects his Scandinavian and Ethiopian heritage, as well as his life experiences in New York City.
In a recent interview with Quartz, Samuelsson shared insights into the evolving dining landscape post-COVID-19. He noted that the pandemic has transformed the nature of dining out, with patrons now seeking more than just food—they desire exceptional service and a communal atmosphere. With a growing array of dining options available, he believes the focus is shifting towards experiences that make guests feel special and part of something larger.
Samuelsson also discussed the importance of ambiance in his restaurants, especially Red Rooster, where he aims to capture the vibrant spirit of Harlem. By incorporating live music and supporting local musicians, he emphasizes the community aspect of his dining spaces. At Hav & Mar, Samuelsson reflects the local art scene, collaborating with artists to create a unique experience for Chelsea visitors.
Exploring his new collaboration with West Elm, Samuelsson expressed that his creative journey encompasses more than just cooking. He has long engaged in painting and writing, and he finds common ground between designing restaurants and creating home goods. His authentic collaboration with West Elm has allowed him to blend inspirations from his backgrounds in Sweden and Africa into a cohesive collection.
When asked about his creative outlets, Samuelsson highlighted cooking as his true foundation. Despite his diverse talents in writing, painting, and design, he remains firmly rooted in the culinary world, where he feels most confident and at ease.