Celebrity chef Marcus Samuelsson has always thrived in high-pressure environments. By the age of 24, he became the executive chef at Aquavit in New York City, later making history as the youngest recipient of a three-star review from the New York Times.
Over the years, Samuelsson established himself as a leading figure in New York’s dining scene, launching popular restaurants such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He is also a prolific author of cookbooks and memoirs, and a familiar face on the Food Network.
Now, Samuelsson is branching out into a new field. In collaboration with West Elm, he is launching a 32-piece home goods collection that reflects both his Scandinavian and Ethiopian heritage, as well as his experiences in New York City.
In a recent interview with Quartz, Samuelsson discussed the evolving landscape of dining out post-pandemic, his creative inspirations, and future projects. He noted that the pandemic improved the takeout experience, leading people to seek more immersive dining experiences when they go out. Diners now desire quality service and a vibrant atmosphere that includes social connections.
Samuelsson emphasized the importance of creating an inviting environment in his restaurants, highlighting the relevance of live music at Red Rooster as a way to celebrate the Harlem community. He also detailed how his restaurants contribute to local culture, reflecting the character and artistry of neighborhoods.
When asked about his new home goods collection, Samuelsson explained that his creative journey as a chef parallels his work in design. His collaboration with West Elm allowed him to merge influences from his father’s fishing village in Sweden and vibrant African prints into one cohesive collection.
Despite his diverse interests in painting, writing, and design, Samuelsson revealed that cooking remains his true passion. Whether it’s shopping for ingredients or sharing culinary knowledge with his children, he feels most grounded in the kitchen.