Marcus Samuelsson’s New Venture: A Culinary Journey into Home Design

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Celebrity chef Marcus Samuelsson has built a remarkable career characterized by high-pressure success and creativity. By the age of 24, Samuelsson, who was born in Ethiopia and raised in Sweden, had already become the executive chef of Aquavit in New York City. Shortly after that, he made history as the youngest chef to receive a three-star review from the New York Times.

In the years that followed, Samuelsson established himself as a top restaurateur in New York, launching popular venues like Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He is also a noted author of cookbooks and memoirs, and has been a prominent figure on the Food Network.

Recently, Samuelsson is venturing into a new field by partnering with West Elm to unveil a 32-piece home goods collection inspired by his Scandinavian and Ethiopian heritage, as well as his life in New York.

In an interview with Quartz, Samuelsson reflected on how the COVID-19 pandemic has impacted people’s dining experiences. He noted that while takeout options have improved significantly, diners now seek elevated experiences when they choose to eat out, valuing service and ambiance as much as the food itself.

Discussing the unique atmosphere at Red Rooster, he emphasized how important it is to reflect the vibrant Harlem community in his restaurants. The inclusion of live music is not only about entertainment; it’s about nurturing local talent and integrating the restaurant into the fabric of the neighborhood.

When asked about his new home goods collection, Samuelsson explained that creativity has always been a part of his life. Beyond his culinary skills, he has pursued painting and writing for years. Collaborating with West Elm allowed him to bring together elements from his personal history, including inspirations from his father’s fishing village in Sweden alongside African prints, creating a cohesive collection that honors both cultures.

Ultimately, at the end of a long day, cooking remains Samuelsson’s true passion. He feels at home in the kitchen, whether shopping for ingredients, sharing meals with his children, or simply brainstorming new culinary ideas.

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