Celebrity chef Marcus Samuelsson is well-known for thriving in a high-pressure environment. By the age of 24, he had become the executive chef of New York City’s Aquavit and was the youngest chef to receive a three-star review from the New York Times shortly thereafter.
Over the years, Samuelsson has established himself as a leading restaurateur in New York, opening popular establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has also authored several cookbooks and memoirs and has remained a prominent figure on the Food Network.
Now, as a husband and father, Samuelsson is venturing into a new industry. He is set to launch a 32-piece home goods collection in partnership with West Elm, drawing inspiration from his Ethiopian and Scandinavian background as well as his experiences in New York City.
In an interview with Quartz, Samuelsson discussed the evolving landscape of the dining experience in 2024, his culinary inspirations, and his future career plans.
Reflecting on the changes in people’s dining habits since the COVID-19 lockdowns, Samuelsson noted that the quality of takeout and home cooking has greatly improved. As a result, diners now seek exceptional service and unique experiences when they go out to eat, wanting to feel connected to others in a lively atmosphere. He also emphasized that consumers have more dining options than ever, which will continue to enhance their culinary experiences.
Samuelsson highlighted the importance of ambiance at Red Rooster, especially with the inclusion of live music, which fosters a sense of community. He expressed pride in employing local musicians and ensuring that his restaurants contribute to their neighborhoods, incorporating elements that reflect the local culture.
When asked about his new home goods collection, Samuelsson shared that his creative journey extends beyond cooking, as he has engaged in painting and writing for many years. The collaboration with West Elm allowed him to merge his artistic ideas into a cohesive design, incorporating elements from his father’s fishing village in Sweden alongside prints from Africa.
Despite his diverse creative pursuits, Samuelsson emphasized that cooking remains his true passion and expertise. Whether he’s shopping for ingredients at a market or cooking for his family, he feels most at home in the kitchen.