Marcus Samuelsson’s New Culinary Journey: Home Goods Inspired by Culture

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Celebrity chef Marcus Samuelsson has built a formidable reputation in the culinary world, having become the executive chef of New York City’s Aquavit by the age of 24. His achievements include becoming the youngest recipient of a prestigious three-star review from the New York Times.

Over the years, Samuelsson has established himself as a leading restaurateur in New York, launching notable establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has authored cookbooks and memoirs and has been a consistent presence on the Food Network.

Recently, Samuelsson ventured into a new domain by collaborating with West Elm to launch a 32-piece home goods collection. This line draws inspiration from his Scandinavian and Ethiopian heritage, along with his life experiences in New York City.

In a recent interview, Samuelsson shared insights on the dining landscape in 2024 and discussed his creative inspirations. He noted that the pandemic has significantly altered diners’ relationships with eating out. People now expect not just good food, but also exceptional service and a unique ambiance that makes the dining experience feel special.

Samuelsson emphasized the importance of community in his restaurants, particularly at Red Rooster, where live music plays a key role in creating an inviting atmosphere. He expressed pride in supporting local musicians and integrating community elements, especially in his Chelsea location, Hav & Mar, which collaborates with local artists.

On his decision to design a home goods collection, Samuelsson explained that his creativity extends beyond the kitchen. He has a passion for painting and writing, which he has pursued alongside his culinary career. In working with West Elm, he appreciated the collaborative nature of the project and the ability to blend elements from his roots, including Swedish and African influences.

Ultimately, when reflecting on his creative pursuits, Samuelsson noted that cooking remains his primary passion and the aspect of his life where he feels the most grounded and skilled, contrasting it with his other artistic endeavors.

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