Celebrity chef Marcus Samuelsson has consistently thrived in high-pressure environments. By the age of 24, he became the executive chef at New York City’s Aquavit and soon after earned the prestigious distinction of being the youngest chef to receive a three-star review from the New York Times.
Over the years, Samuelsson has established himself as a leading restaurateur in New York, opening notable establishments like Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. His contributions extend to writing cookbooks and memoirs and making frequent appearances on the Food Network.
In a new venture, Samuelsson is collaborating with West Elm to launch a collection of 32 home goods inspired by his Ethiopian and Scandinavian heritage, as well as his experiences in New York City.
In a recent interview, Samuelsson reflected on the impact of the COVID-19 pandemic on dining habits. He noted that while more people have become adept at cooking at home, they now seek elevated dining experiences, focusing on service and ambiance. Diners are increasingly looking for a sense of community when they eat out, wanting to feel part of something larger while enjoying their meals.
Samuelsson highlighted the unique atmosphere at Red Rooster, especially with its inclusion of live music, which aims to embody the vibrant Harlem community. He emphasized the importance of understanding and contributing to the neighborhoods where his restaurants are located.
Discussing his new home goods collection, Samuelsson expressed that creativity ties together his various pursuits, from cooking to painting. He enjoys collaboration and was particularly pleased with his partnership with West Elm, which allowed him to bring elements of both Swedish and African design into a cohesive collection.
Despite his diverse talents, including painting and writing, Samuelsson always finds his way back to cooking at the end of a challenging day, reflecting his deep connection to this craft. He feels confident and experienced in the culinary field, contrasting his journey in other creative areas.