Celebrity chef Marcus Samuelsson has always thrived in high-pressure situations. By the age of 24, he had already earned a prestigious position as the executive chef at Aquavit in New York City and became the youngest chef to receive the coveted three-star rating from the New York Times.
In the years since, Samuelsson has built a prominent reputation as a restaurateur, launching successful establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has also authored several cookbooks, written memoirs, and frequently appears on the Food Network.
Now, Samuelsson is venturing into a new domain: a collaboration with West Elm to create a 32-piece home goods collection that reflects his Ethiopian and Scandinavian heritage, as well as his experiences in New York City.
In a recent interview with Quartz, Samuelsson discussed the evolution of dining out post-COVID-19, noting how the pandemic has transformed consumer expectations. Enhanced home cooking capabilities have increased diners’ desire for memorable dining experiences, emphasizing the importance of quality service and atmosphere when eating out.
At Red Rooster, Samuelsson celebrates the vibrant Harlem community, integrating local live music into the restaurant experience. He highlighted the significance of uplifting local musicians and ensuring that his restaurants contribute positively to their neighborhoods.
Samuelsson elaborated on his new home goods line, drawing connections between his culinary creativity and design. He has always engaged in various artistic avenues, including painting and writing, which he implemented as he designed his restaurants. His collaboration with West Elm has been a delightful experience, allowing for a synthesis of his inspirations from both his father’s fishing village in Sweden and the African art scene, into a harmonious collection.
Ultimately, Samuelsson finds solace in cooking, even amidst his busy career. He considers cooking his true passion, seeing it as the element of his work where he feels most accomplished and less like a novice.
This latest chapter in Marcus Samuelsson’s career is an inspiring reminder of how creativity can span multiple industries. His ability to successfully merge his culinary roots with home design illustrates his versatility and commitment to cultural representation. As the world continues to evolve post-pandemic, Samuelsson’s insights and initiatives offer a hopeful perspective on community engagement and the power of shared experiences in dining and beyond.