Celebrity chef Marcus Samuelsson, known for his high-pressure lifestyle, has made significant strides in the culinary world. By the age of 24, the Ethiopian-born and Swedish-raised chef had become the executive chef of Aquavit in New York City and made history as the youngest person to receive a three-star review from The New York Times.
In the years that followed, Samuelsson has established himself as a prominent restaurateur, launching popular establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has also authored several cookbooks and memoirs, becoming a familiar face on the Food Network.
Now, Samuelsson is venturing into a new industry with the release of a 32-piece home goods collection created in collaboration with West Elm. This collection draws inspiration from his Scandinavian and Ethiopian heritage, as well as his life in New York City.
In a recent interview with Quartz, Samuelsson discussed the evolving dining landscape in 2024, his culinary inspirations, and his future endeavors. He noted that since the COVID-19 lockdowns, diners have developed a greater appreciation for the experience of eating out. They now seek not only excellent service but also a vibrant atmosphere that makes them feel connected to the community around them.
Samuelsson emphasized the significance of ambiance in his restaurants, particularly at Red Rooster, where live music plays a crucial role in creating a sense of community. He also mentioned the importance of reflecting the character of the neighborhoods his restaurants are situated in, such as incorporating elements of Chelsea’s art scene at Hav & Mar.
When asked about his decision to branch into home goods, Samuelsson highlighted his creative nature, noting that he has been painting and writing for many years alongside his culinary career. He expressed excitement about collaborating with West Elm and finding common ground in their design philosophies.
Samuelsson shared that he takes pride in the collection’s elements, such as the use of bright woods inspired by his father’s fishing village in Sweden, combined with African prints to create a cohesive collection. Finally, he remarked that after a long and stressful day, he always returns to cooking, finding clarity and passion in that aspect of his life.