Celebrity chef Marcus Samuelsson has established himself in the culinary world at a remarkably young age. By 24, Samuelsson, originally from Ethiopia and raised in Sweden, had become the executive chef at New York City’s Aquavit and soon after, he achieved the distinction of being the youngest chef to earn a three-star review from the New York Times.
Over the years, Samuelsson has gained recognition as one of New York’s top restaurateurs. He opened Red Rooster in 2010, followed by Hav & Mar in 2022 and Metropolis in 2023, along with other dining establishments. He has also written several cookbooks and memoirs while making numerous appearances on the Food Network.
Now, Samuelsson is branching out into a new venture. In partnership with West Elm, he is launching a 32-piece collection of home goods that draws inspiration from his Scandinavian and Ethiopian heritage, as well as his experiences in New York City.
In an interview with Quartz, Samuelsson discussed the evolution of dining out since the COVID-19 pandemic and the impact it has had on people’s preferences. He believes that the pandemic improved home dining experiences, leading to a new generation of skilled home cooks. As a result, diners now seek a more elevated experience when eating out, including exceptional service and a vibrant atmosphere.
Samuelsson emphasizes the importance of community and ambiance in his restaurants. At Red Rooster, he aims to reflect the spirit of Harlem, incorporating live music and supporting local musicians. Similarly, Hav & Mar in Chelsea is designed to resonate with the community, including an art program in collaboration with artist Derrick Adams.
When asked about the inspiration behind his home goods collection with West Elm, Samuelsson noted that his creativity as a chef extends into other artistic endeavors, such as painting and writing. He has been involved in the design process of his restaurants and enjoyed collaborating with West Elm, which allowed him to incorporate elements from his father’s fishing village in Sweden alongside African prints.
Despite his diverse interests, Samuelsson finds comfort in cooking. He feels most assured in the kitchen and continues to cultivate his passion for food, whether it’s shopping at the market, sharing cooking experiences with his children, or simply thinking about culinary creations.