Celebrity chef Marcus Samuelsson has long thrived in a high-pressure environment. By the age of 24, he had already secured the position of executive chef at New York City’s Aquavit and became the youngest recipient of a three-star review from The New York Times shortly thereafter.
Over the years, Samuelsson has established himself as one of New York’s leading restaurateurs, opening several notable establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He is also recognized for his cookbooks and memoirs and has been a familiar face on the Food Network.
Recently, Samuelsson has ventured into a new field. He is collaborating with West Elm to launch a 32-piece home goods collection, which draws inspiration from his Scandinavian and Ethiopian heritage as well as from his experiences in New York City.
In a recent discussion with Quartz, Samuelsson reflected on the evolution of dining out in the post-COVID era, shared insights into his creative process, and outlined his future plans.
When asked about how the pandemic has altered people’s dining habits, Samuelsson noted that many individuals have grown as home cooks during lockdowns, seeking elevated experiences when dining out. He emphasized the desire for both quality service and vibrant social environments, indicating that diners crave a sense of community and connection.
He highlighted the importance of ambiance in his restaurants, such as the live music at Red Rooster, which celebrates the spirit of Harlem. Samuelsson takes pride in fostering local talent by employing musicians from the community. His approach to restaurants is deeply rooted in understanding and contributing to the neighborhood’s culture, demonstrated by initiatives like the art program at Hav & Mar, which reflects the character of Chelsea.
Transitioning to his partnership with West Elm, Samuelsson expressed that his creativity as a chef extends to other artistic endeavors, like painting and writing. He found the collaboration with West Elm fulfilling, appreciating their willingness to incorporate his ideas into the design process.
Samuelsson takes pride in the diverse inspirations behind his new collection, with elements reflecting his father’s fishing village in Sweden alongside African motifs. Despite his numerous creative pursuits, he affirmed that cooking remains his primary passion, where he feels completely confident and at home.