Celebrity chef Marcus Samuelsson has built a remarkable career characterized by high-pressure achievements. By the age of 24, the Ethiopian-born and Swedish-raised chef had already become the executive chef of Aquavit in New York City, earning the distinction of being the youngest recipient of a three-star review from the New York Times shortly thereafter.
Over the years, Samuelsson has established himself as a leading restaurateur in New York, launching numerous establishments, including Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. His culinary prowess extends beyond the kitchen, as he has authored several cookbooks and memoirs, while frequently appearing on the Food Network.
In an exciting new venture, Samuelsson is expanding into home goods by collaborating with West Elm on a 32-piece collection. This line draws inspiration from his Scandinavian and Ethiopian heritage as well as his experiences in New York City.
Recently, Samuelsson discussed the evolving landscape of dining out in the aftermath of the COVID-19 pandemic. He noted that the lockdowns have enhanced the quality of at-home cooking, leading diners to seek more from their dining experiences, such as exceptional service and a vibrant atmosphere. He emphasized that people now desire to feel a sense of community and theatricality when dining out, driving restaurants to elevate the overall experience.
Samuelsson also addressed the importance of ambiance in his restaurants, particularly Red Rooster, where live music plays a crucial role. He believes in celebrating Harlem’s rich community and aims to integrate local culture into the dining experience. At Hav & Mar, located in Chelsea, he emphasizes community engagement by collaborating with local artists to reflect the neighborhood’s artistic scene.
Regarding his creative journey into home goods with West Elm, Samuelsson sees parallels between his culinary inspirations and his design work. While cooking remains at the core of his passion, he has explored painting and writing throughout his life. He appreciates the collaboration with West Elm, highlighting the integration of Swedish elements inspired by his father’s fishing village alongside African prints in the collection.
At the end of a long day, Samuelsson finds solace in cooking. Regardless of his many artistic pursuits, he maintains a clear understanding of his culinary craft, which continues to be his primary focus.