Celebrity chef Marcus Samuelsson has become a well-known figure in the culinary world, having taken on high-pressure roles throughout his career. By the age of 24, he was already the executive chef at New York City’s Aquavit, where he made history as the youngest recipient of a three-star review from the New York Times.
After establishing himself as a prominent restaurateur, Samuelsson opened several successful venues including Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has authored cookbooks, written memoirs, and has been a fixture on the Food Network.
In an exciting new venture, Samuelsson is collaborating with West Elm to launch a 32-piece home goods collection inspired by his Ethiopian and Scandinavian heritage, as well as his experiences in New York City.
Recently, Samuelsson shared insights regarding the evolving dynamics of dining out in a post-pandemic world, noting that the quality of home-cooked meals has improved significantly, and diners now seek elevated experiences when they choose to eat out. He emphasized that patrons desire more than just food; they want an ambiance that makes them feel part of a community.
Discussing the atmosphere at Red Rooster, he highlighted the importance of embracing and showcasing the Harlem community, including the inclusion of live music as a key feature. Samuelsson stated that his restaurant aims to give back to the community by not only enhancing the dining experience but also supporting local musicians.
When discussing his new collaboration with West Elm, Samuelsson expressed that his passion for creativity extends beyond the kitchen. He has been involved in painting and writing for years, which has allowed him to blend these interests into his restaurant designs.
He shared that many elements of the collection, such as the use of bright woods, were inspired by his father’s fishing village in Sweden, while also incorporating prints from African culture. This synergy reflects a deep connection to his roots in a single cohesive collection.
Despite juggling multiple creative endeavors, Samuelsson ultimately returns to his first love: cooking. He views cooking as a skill in which he feels truly proficient, as opposed to his other interests, where he still feels like he is learning.