Celebrity chef Marcus Samuelsson, known for his high-profile culinary career, continues to thrive in the restaurant industry and beyond. At just 24, he became the executive chef of Aquavit in New York City and made history as the youngest chef to earn a three-star review from the New York Times.
Over the years, Samuelsson has established himself as a prominent restaurateur in New York, launching notable establishments including Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has authored several cookbooks, penned memoirs, and been a regular on the Food Network.
Samuelsson is now venturing into a new realm by collaborating with West Elm to create a 32-piece collection of home goods, drawing inspiration from his Ethiopian and Scandinavian heritage, as well as his experiences in New York City.
In an interview with Quartz, Samuelsson discussed the evolution of dining out in a post-pandemic world, highlighting how the pandemic improved the home dining experience and fostered a new generation of skilled home cooks. He noted that diners today seek exceptional service and vibrant dining atmospheres, wanting to feel connected to others while enjoying their meals.
He emphasized the importance of community in his restaurants, citing the cultural richness of Harlem as a cornerstone of Red Rooster’s identity. The establishment features live music, and Samuelsson is proud to support local musicians. At Hav & Mar, he integrates the Chelsea community into the restaurant experience, partnering with local artists to enhance the ambiance.
When asked about his new line of home goods, Samuelsson explained that his passion for creativity extends beyond the kitchen. His artistic endeavors include painting and writing, and he values the collaborative process involved in designing his restaurants. Working with West Elm has been a rewarding experience, allowing him to blend his Scandinavian roots with African aesthetics.
Reflecting on his diverse pursuits, Samuelsson stated that cooking remains his true passion and grounding force amid his various artistic endeavors. Whether shopping for ingredients or sharing meals with his family, cooking continues to be the focus of his life.