Marcus Samuelsson’s Journey: From Chef to Home Goods Innovator

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Celebrity chef Marcus Samuelsson has cultivated a dynamic career under high pressure. By the age of 24, the Ethiopian-born, Swedish-raised chef attained the position of executive chef at New York City’s Aquavit, soon becoming the youngest recipient of a three-star review from the New York Times.

Over the years, Samuelsson has established himself as a leading restaurateur in New York, launching notable establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has authored several cookbooks and memoirs and has been a familiar face on the Food Network.

Expanding his horizons, Samuelsson has partnered with West Elm to create a 32-piece home goods collection drawing inspiration from his Scandinavian and Ethiopian heritage, as well as his New York City experiences.

In a recent interview with Quartz, Samuelsson reflected on the evolution of dining out since the pandemic. He noted that while home cooking has improved significantly, it has also raised expectations for restaurant experiences. Diners now seek exceptional service and an engaging atmosphere that fosters a sense of community.

Samuelsson emphasized the importance of atmosphere in his restaurants, pointing out that live music enhances the dining experience at Red Rooster, which is deeply rooted in the Harlem community. He also values contributions to the local culture, as demonstrated by the art program at Hav & Mar, tailored to Chelsea’s vibrant art scene.

When asked about his move into the home goods sector, Samuelsson expressed that his creative journey has always spanned beyond cooking. He has a long-standing passion for painting and writing, and sees design as an extension of his culinary artistry. His collaboration with West Elm has allowed him to weave elements of his heritage into the collection, showcasing inspirations from his father’s fishing village in Sweden alongside African prints.

Despite his varied creative pursuits, Samuelsson still finds solace in cooking at the end of a challenging day, affirming that it remains his truest passion.

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