Celebrity chef Marcus Samuelsson has made a significant impact on the culinary world, rising through the ranks to become the executive chef of New York City’s Aquavit by the age of 24, and earning the distinction of being the youngest recipient of a coveted three-star review from the New York Times. His career has continued to flourish with the opening of renowned restaurants such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. Samuelsson is also an accomplished author and a familiar face on the Food Network.
Now entering a new arena, Samuelsson is partnering with West Elm to launch a collection of 32 home goods, drawing inspiration from his Ethiopian and Scandinavian heritage as well as his life in New York City.
In a recent interview with Quartz, Samuelsson shared his thoughts on the evolving dining landscape in 2024, his motivations in cooking, and the future of his career.
Reflecting on the impact of COVID-19 on dining habits, Samuelsson noted that many people have become more skilled at cooking at home, leading to raised expectations for dining out experiences. He believes diners now seek not just a meal, but a memorable atmosphere that fosters connection with friends, family, and the wider community.
He emphasized the importance of ambiance in his restaurants, particularly Red Rooster, which showcases the vibrant community of Harlem through live music. Samuelsson takes pride in supporting local musicians, noting the various elements that contribute to the restaurant’s unique character. At Hav & Mar in Chelsea, he aims to integrate the spirit of the neighborhood through partnerships with local artists.
On his recent venture into home goods design with West Elm, Samuelsson described his creative journey, highlighting his passion for collaboration and the joy of blending different cultural influences. He expressed pride in the collection’s design elements, which reflect both his Swedish roots and African heritage.
Despite his numerous creative pursuits, including painting and writing, Samuelsson revealed that cooking remains his true passion. He enjoys all facets of the culinary experience, from shopping for ingredients to sharing meals with his family, feeling most confident and skilled in the kitchen.