Celebrity chef Marcus Samuelsson is known for his fast-paced career and culinary achievements. By age 24, he became the executive chef at Aquavit in New York City, quickly earning acclaim as the youngest chef to receive a three-star review from the New York Times.
Over the years, Samuelsson has solidified his status as a leading restaurateur, launching several establishments, including Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has authored cookbooks and memoirs and has been a familiar face on the Food Network.
Now, Samuelsson is venturing into a new realm: a collaboration with West Elm to launch a 32-piece home goods collection inspired by his Ethiopian and Scandinavian heritage, as well as his life in New York City.
In a recent interview, Samuelsson discussed the evolving landscape of dining out post-COVID-19, his inspirations, and his future ambitions. He noted that the pandemic has improved the takeout experience, leading to a new generation of home cooks who now seek elevated dining experiences when they go out. He emphasized that diners today crave an engaging environment that makes them feel part of something special.
Samuelsson attributed the unique atmosphere at Red Rooster, located in Harlem, to the vibrant community. He highlighted the importance of live music, which not only enhances the dining experience but also supports local musicians. He takes pride in ensuring that his restaurants contribute positively to the neighborhoods they inhabit.
When asked about his motivation behind the West Elm collaboration, Samuelsson reflected on his multifaceted creative journey, which has included painting and writing. He expressed delight in collaborating with West Elm, appreciating their openness to his ideas throughout the design process.
Samuelsson particularly cherished how elements of his collection draw inspiration from his father’s fishing village in Sweden, alongside prints from Africa, effectively blending his diverse backgrounds into a cohesive offering.
Despite his many creative pursuits, he revealed that cooking remains his primary passion. He finds joy in all aspects of cooking, from shopping at markets to sharing food experiences with his family, feeling confident in his culinary skills while continuing to explore other artistic outlets.