Celebrity chef Marcus Samuelsson has always thrived in high-pressure situations. By the age of 24, this Ethiopian-born and Swedish-raised culinary expert had become the executive chef of New York City’s Aquavit and made history as the youngest individual to earn a three-star review from The New York Times shortly thereafter.
In the years that followed, Samuelsson established himself as a leading restaurateur in New York, launching popular venues such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023, among others. He has authored cookbooks and memoirs and has been a frequent presence on the Food Network.
In a new venture, Samuelsson is venturing into the home goods sector. Partnering with West Elm, he is set to debut a 32-piece home goods collection inspired by his Scandinavian and Ethiopian heritage and his life in New York City.
In a recent interview with Quartz, Samuelsson discussed the evolving landscape of dining out in 2024, his creative inspirations, and the future direction of his career.
Reflecting on the impact of the COVID-19 pandemic on dining, Samuelsson noted that people’s relationship with restaurants has changed. He emphasized that during this time, home cooking skills improved, leading diners to seek unique experiences when they go out, such as exceptional service and a vibrant atmosphere. He acknowledged that people now expect not just food, but a sense of community and connection when dining out.
Samuelsson highlighted the atmosphere at Red Rooster, particularly its live music, as a crucial part of the experience. He believes in representing the local Harlem community within the restaurant, paying musicians who live in the area, and contributing to the neighborhood’s cultural fabric.
Describing his decision to design a home goods collection, Samuelsson expressed that being a chef has been the core of his career, but he has also engaged in painting and writing for many years. He sees the design of restaurants as a collaborative effort, often involving architects, and he personally influences the design process to reflect his aesthetic sensibilities.
Reflecting on his collaboration with West Elm, Samuelsson shared pride in creating pieces that incorporate elements from his father’s fishing village in Sweden and designs inspired by African art, all unified in a single collection.
Despite his diverse creative pursuits, Samuelsson noted that cooking remains his anchor. He enjoys the entire cooking process, from selecting fresh ingredients at the market to sharing meals with his family, asserting that he is most confident in his culinary skills compared to his other artistic endeavors.