Celebrity chef Marcus Samuelsson has established himself in the culinary world, achieving significant milestones early in his career. By the age of 24, he had become the executive chef at New York City’s Aquavit and was the youngest ever to receive a prestigious three-star review from the New York Times. Over the years, he has gained recognition as a top restaurateur in New York, opening notable establishments like Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. Samuelsson has also authored cookbooks and memoirs, while frequently appearing on the Food Network.
Now, Samuelsson is venturing into a new industry by collaborating with West Elm to launch a 32-piece home goods collection that draws inspiration from his Ethiopian and Scandinavian heritage, as well as his life in New York City.
In a recent interview with Quartz, Samuelsson reflected on the evolving landscape of dining out in the wake of the COVID-19 pandemic. He noted that the experience of ordering food at home improved during lockdowns, leading to a new generation of skilled home cooks. When people dine out now, they seek exceptional service and ambiance, desiring a sense of community and connection.
He emphasized the importance of atmosphere in his restaurants, particularly at Red Rooster, which highlights the vibrant Harlem community through live music. Samuelsson takes pride in supporting local musicians and ensuring that his establishments contribute positively to their neighborhoods.
Regarding his collaboration with West Elm, Samuelsson expressed that his creative journey extends beyond cooking, as he has long engaged in painting and writing. This project allowed him to combine elements from his Swedish heritage and African influences into a cohesive collection.
While balancing various creative pursuits, Samuelsson ultimately finds solace and clarity in cooking, which he considers his true passion.