Celebrity chef Marcus Samuelsson has always thrived in high-pressure environments. By the age of 24, he had already become the executive chef at New York City’s Aquavit and made history as the youngest chef to receive a three-star review from the New York Times.
Over the years, Samuelsson cemented his reputation as one of New York’s leading restaurateurs, launching notable establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. His contributions to the culinary world extend beyond cooking; he has authored cookbooks and memoirs, and has been a familiar face on the Food Network for many years.
In an exciting new venture, Samuelsson is set to release a 32-piece home goods collection in partnership with West Elm. This collection draws inspiration from his Ethiopian and Scandinavian heritage, as well as his experiences in New York City.
In a recent interview with Quartz, Samuelsson shared insights on dining trends post-COVID-19, his inspirations in the culinary arts, and his future aspirations.
Reflecting on changes in the dining landscape since the pandemic, Samuelsson noted that while home-cooking skills have surged during lockdowns — leading to a strong desire for top-tier dining experiences when eating out — consumers are now more discerning. They seek exceptional service and vibrant dining atmospheres that foster a sense of community.
Discussing the enchanting ambiance of Red Rooster, particularly its incorporation of live music, Samuelsson emphasized the importance of representing Harlem’s rich culture within his restaurants. He expressed pride in hiring local musicians and ensuring that each location aligns with its community’s identity.
As for his collaboration with West Elm, Samuelsson revealed that his journey into home goods was a natural extension of his creative passions. A longtime painter and writer, he finds parallels between designing a home collection and his roles as a chef, particularly in how he collaborates with architects when conceptualizing restaurant designs.
What makes this collaboration special for Samuelsson is the blend of influences: the bright woods reminiscent of his father’s fishing village in Sweden alongside prints that reflect his African heritage.
At the end of the day, after navigating various creative endeavors, Samuelsson always returns to his first love: cooking. Whether shopping at markets or sharing culinary experiences with his children, cooking remains his steady anchor.