Celebrity chef Marcus Samuelsson has navigated the challenges of a demanding career since he became the executive chef at New York City’s Aquavit at just 24, earning a three-star review from the New York Times shortly thereafter, making him the youngest recipient of such an accolade.
Over the years, Samuelsson has established himself as a significant figure in New York’s culinary scene, launching celebrated restaurants like Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. In addition to his culinary achievements, he has authored cookbooks and memoirs and has been a prominent presence on the Food Network.
Expanding his creative ventures, Samuelsson is now entering the world of home goods with a 32-piece collection in partnership with West Elm. This new line draws inspiration from his Ethiopian and Scandinavian roots as well as his experiences in New York City.
In a recent interview with Quartz, Samuelsson discussed how the pandemic has altered people’s dining habits. He noted that the rise of home cooking has elevated expectations for dining out; customers now seek exceptional service and memorable experiences.
He remarked that diners have shifted their mindset, desiring not just a meal, but a unique atmosphere where they feel part of a community. With increased delivery options, the quality and speed of food service have evolved, providing diners with even more choices.
Samuelsson also emphasized the importance of ambience in his restaurants like Red Rooster, where live music enhances the community experience. He is committed to contributing to the local culture and supporting musicians within the Harlem area.
When asked about his new collaboration with West Elm, Samuelsson expressed his creative side encompasses various mediums, including painting and writing. He explained how working with architects has inspired him to incorporate Scandinavian elements into his restaurant designs.
The partnership with West Elm allowed him to merge inspirations from his father’s fishing village in Sweden with African influences, resulting in a cohesive collection reflecting his diverse heritage.
Despite his various projects, Samuelsson revealed that at the end of the day, his true passion remains in cooking, where he feels most assured and experienced, whether shopping for ingredients or spending time with his family in the kitchen.