Marcus Samuelsson’s Culinary Journey: From Chef to Home Goods Innovator

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Celebrity chef Marcus Samuelsson, known for his high-pressure career, reflects on his journey from being the youngest executive chef at New York City’s Aquavit to becoming a leading restaurateur. His accolades include opening successful establishments like Red Rooster, Hav & Mar, and Metropolis, as well as writing cookbooks and appearing on the Food Network.

In a collaboration with West Elm, Samuelsson is venturing into the home goods sector with a 32-piece collection that showcases his Ethiopian and Scandinavian heritage, along with influences from his New York City life.

In a recent interview, Samuelsson discussed how people’s dining habits have evolved since the COVID-19 pandemic. He noted that the experience of ordering food at home has improved, leading diners to seek out enhanced service and unique dining experiences when they go out. He emphasized the desire for a vibrant atmosphere where patrons feel connected to the community.

Samuelsson highlighted the importance of ambiance in his restaurants, particularly at Red Rooster in Harlem, where live music is an integral part of the experience. He strives to incorporate and give back to the community around each of his restaurants, ensuring that they contribute positively to their neighborhoods.

When discussing his home goods collection, Samuelsson drew parallels between his design inspirations and those from his culinary endeavors. He expressed pride in collaborating with West Elm to blend elements from his father’s fishing village in Sweden with African-inspired prints, creating a cohesive collection.

Despite his various creative pursuits, such as painting and writing, Samuelsson ultimately remains rooted in cooking. He finds joy in every aspect of the culinary process, from shopping at markets to sharing food experiences with his family, demonstrating his unwavering passion for the craft.

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