Celebrity chef Marcus Samuelsson, known for his impressive accomplishments in the culinary world, is making a significant leap into the home goods market. By just 24, Samuelsson became the executive chef of Aquavit in New York City, gaining recognition as the youngest recipient of a three-star review from the New York Times. His restaurant ventures, including the popular Red Rooster, have established him as a key figure in New York’s dining scene.
In an exciting new venture, Samuelsson has teamed up with West Elm to create a 32-piece home goods collection that reflects his Ethiopian and Scandinavian heritage, along with influences from his life in New York. In a recent conversation, he shared insights on evolving dining habits post-COVID-19 and the essence of community within his restaurant spaces.
Samuelsson observed that the pandemic has transformed diners’ expectations. As people embraced home cooking during lockdowns, they now seek unique dining experiences when going out—especially enjoying elevated service and a vibrant atmosphere. This desire for connection and theatrical dining is reshaping the restaurant industry.
The ambiance at Red Rooster, highlighted by live music, plays a crucial role in creating a sense of community. Samuelsson believes it is essential to incorporate local culture into his restaurants, ensuring they resonate with the neighborhoods they inhabit—a practice he also applies to his Chelsea eatery, Hav & Mar, which features an art program by local artist Derrick Adams.
His collaboration with West Elm is a testament to his creative spirit. In designing the home goods collection, Samuelsson drew inspiration from various elements of his life, including memories from his father’s fishing village in Sweden and vibrant prints from Africa, seamlessly intertwining these diverse influences into a unified collection.
Despite his multifaceted career as a chef, painter, and author, Samuelsson remains most passionate about cooking. He describes cooking as his true calling, allowing him to express himself and connect with others, reinforcing the idea that creativity can flourish in various facets of life.
Samuelsson’s journey into home goods reflects a hopeful expansion of his creative talents, showcasing the importance of community, heritage, and personal passion in all endeavors—making it an inspiring example of how one can evolve and adapt within their career while still staying true to their roots.