Celebrity chef Marcus Samuelsson is known for navigating a high-pressure lifestyle. By the age of 24, the Ethiopian-born and Swedish-raised culinary artist had already attained the position of executive chef at New York City’s Aquavit, where he made history as the youngest individual to receive a three-star review from the New York Times.
Over the years, Samuelsson has established himself as a prominent figure among New York restaurateurs, launching notable eateries such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023, among others. He has authored several cookbooks and memoirs and has been a fixture on the Food Network for many years.
In an exciting new venture, Samuelsson is venturing into the home goods sector. He is collaborating with West Elm on a 32-piece collection that draws inspiration from his Scandinavian and Ethiopian heritage, alongside his experiences living in New York City.
In a recent interview with Quartz, Samuelsson reflected on the evolution of dining out post-COVID-19, revealing that the pandemic has enhanced home cooking experiences, thereby raising expectations for dining out. He noted that diners now seek more than just food; they desire exceptional service and an engaging atmosphere that allows them to feel part of something greater.
He emphasized the importance of ambiance in his restaurants. At Red Rooster, Samuelsson integrates the vibrant community of Harlem, enhancing the dining experience with live music and supporting local musicians. Meanwhile, his Chelsea establishment, Hav & Mar, incorporates local art, reflecting the neighborhood’s cultural identity.
Discussing his new collaboration with West Elm, Samuelsson expressed his passion for creative endeavors beyond cooking, mentioning his background in painting and writing. He highlighted the collaborative nature of designing the home goods collection and the influence of his father’s fishing village in Sweden on the design elements.
Despite his multifaceted pursuits, Samuelsson reiterated that cooking remains his primary passion. He finds joy in every aspect of the culinary process, from selecting ingredients at the market to sharing culinary experiences with his family.