Celebrity chef Marcus Samuelsson, known for his dynamic culinary career, is expanding his creative horizons with a new venture: a home goods collection in collaboration with West Elm. The Ethiopian-born, Swedish-raised restaurateur achieved remarkable success early in his career, becoming the executive chef at New York City’s Aquavit and the youngest recipient of a coveted three-star review from the New York Times.
Samuelsson has since built a robust reputation within the New York dining scene, launching notable establishments such as Red Rooster in Harlem, Hav & Mar in Chelsea, and Metropolis in 2023. With multiple cookbooks and years of appearances on the Food Network, his culinary influence continues to grow.
In a recent interview, Samuelsson discussed the shifts in the dining landscape post-COVID-19 and the evolving relationships people have with eating out. He noted that the pandemic led to an increase in home cooking, resulting in diners now seeking unique, immersive dining experiences characterized by exceptional service and atmosphere. The desire to feel part of a community and to enjoy the company of others while dining out has become more pronounced.
When asked about the unique ambiance of his restaurant, Red Rooster, particularly its integration of live music, Samuelsson emphasized the importance of community connection. He stated that for him, it’s crucial to reflect the vibrancy of Harlem in the dining experience and support local musicians.
Turning to his new partnership with West Elm, Samuelsson explained that his journey into home goods design stems from a lifelong passion for creativity. He draws inspiration from both his Scandinavian roots and African heritage, blending these influences into a cohesive collection. His collaboration with West Elm allowed him to explore design concepts that resonate with his personal history while maintaining a modern aesthetic.
Amidst all his creative pursuits, Samuelsson reaffirmed his unwavering connection to cooking, describing it as a constant source of joy and clarity in his life.
Samuelsson’s venture into home goods not only showcases his versatility but also highlights the importance of cultural fusion and community in all aspects of life. As dining experiences continue to evolve post-pandemic, Samuelsson’s approach reminds us that food, music, and a sense of belonging are what truly enrich the dining experience.
This expansion into home goods is a promising development, showing how culinary artistry can transcend its traditional boundaries and inspire lifestyle choices, ultimately bringing warmth and creativity into homes everywhere.