Celebrity chef Marcus Samuelsson has consistently embraced high-pressure roles throughout his career. By the age of 24, he was the executive chef at New York City’s Aquavit, becoming the youngest chef to earn a three-star review from the New York Times shortly after.
Over the years, Samuelsson has established himself as a leading restaurateur in New York, launching venues like Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He is also a bestselling author and a familiar face on the Food Network.
Now, Samuelsson is venturing into a new arena. In collaboration with West Elm, he is unveiling a 32-piece home goods collection that draws inspiration from his Ethiopian and Scandinavian heritage, along with his experiences in New York City.
In an interview with Quartz, Samuelsson discussed the evolution of dining out since the COVID-19 pandemic and the changing expectations of diners. He noted that many consumers have become better home cooks during lockdown, which has raised their expectations for dining experiences. People now seek not just good food, but also exceptional service and a lively atmosphere that makes them feel part of a community.
Samuelsson emphasized the significance of ambiance in his restaurants, particularly at Red Rooster in Harlem, where live music enhances the community experience. He believes in paying local musicians and ensuring each restaurant contributes positively to its neighborhood.
Regarding his new home goods collection, Samuelsson expressed that his creative passion extends beyond cooking. He has engaged in painting for many years and appreciates the collaborative nature of designing spaces. Working with West Elm allowed him to integrate elements from both his Swedish roots and African heritage into a cohesive collection.
Ultimately, Samuelsson revealed that cooking remains his primary source of comfort and satisfaction after a long day, as it is a craft where he feels confident and skilled.