Celebrity chef Marcus Samuelsson is known for thriving in high-pressure environments. By the age of 24, he had achieved the prestigious position of executive chef at Aquavit in New York City, and soon after he became the youngest recipient of a three-star review from The New York Times.
Over the years, Samuelsson has established himself as a prominent restaurateur in New York, launching popular establishments like Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has also authored multiple cookbooks and memoirs and is a well-known figure on the Food Network.
Currently, Samuelsson is venturing into a new industry by collaborating with West Elm to release a 32-piece home goods collection. This line draws inspiration from his Ethiopian and Scandinavian heritage, as well as his experiences living in New York.
In a recent interview with Quartz, Samuelsson discussed how the pandemic has altered people’s dining preferences. He noted that while home cooking has improved significantly, diners are now seeking more engaging experiences when eating out. They crave not just a meal, but a vibrant atmosphere that makes them feel connected to others.
Samuelsson highlighted the unique ambiance of Red Rooster, where live music plays a key role in enhancing the dining experience. He emphasized the importance of community in Harlem and the responsibility he feels to contribute positively when entering a new neighborhood, such as in Chelsea with Hav & Mar.
Reflecting on his new collaboration with West Elm, Samuelsson explained that his creativity extends beyond cooking, as he has been painting since his teens. He enjoys the process of design, having previously created prototypes for his restaurants. Working with West Elm has been a fulfilling partnership for him, allowing him to blend elements from his heritage into the collection.
When asked which aspect of the collaboration he is most proud of, Samuelsson noted the integration of bright woods inspired by his father’s fishing village in Sweden, alongside African prints, resulting in a cohesive collection.
Despite his many pursuits, Samuelsson ultimately finds solace in cooking. He views it as his true calling and feels confident in his culinary skills compared to his ongoing journeys in writing, painting, and furniture design.