Celebrity chef Marcus Samuelsson, renowned for his high-octane career, is embarking on a new adventure beyond the kitchen. At just 24, he made headlines as the executive chef at Aquavit, New York City, and quickly became the youngest recipient of a coveted three-star review from The New York Times. Over the years, he has established himself as one of New York’s top restaurateurs, launching significant venues like Red Rooster in 2010 and, more recently, Hav & Mar and Metropolis.
Now, Samuelsson is expanding his horizons by venturing into the home goods market in partnership with West Elm. The 32-piece collection draws inspiration from his Ethiopian and Scandinavian roots, as well as his New York lifestyle, creating a unique fusion of cultures.
In a recent interview with Quartz, Samuelsson reflected on the evolving dining landscape post-COVID-19. He believes that the pandemic has reshaped how people engage with dining experiences, leading to an emphasis on exceptional service and unique atmospheres. He noted that diners today seek not just food but also an immersive experience that fosters connection and community.
Live music plays a crucial role in the ambiance of his restaurant, Red Rooster, which is embedded in the rich culture of Harlem. Samuelsson emphasizes his commitment to the community, including paying local musicians and incorporating local art into the dining experience at his restaurants, like the art program at Hav & Mar in Chelsea.
Samuelsson’s new collaboration with West Elm is a thrilling expansion of his creative endeavors. He sees parallels between designing home goods and creating culinary experiences. His artistic journey extends beyond cooking, as he has long been involved in painting and writing, continuously honing his skills in these fields.
Among his proudest achievements in this collaboration is the blend of bright woods reminiscent of his father’s fishing village in Sweden, alongside African-inspired prints, resulting in a cohesive and distinctive artistic expression.
Ultimately, after a long, stressful day filled with various creative projects, Samuelsson always returns to his first love: cooking. He finds clarity and fulfillment in the culinary art, which feels like a well-trodden path compared to his other creative pursuits.
This new chapter in Samuelsson’s career highlights his multifaceted talents and his commitment to celebrating heritage through design and cuisine. His ability to weave personal experiences into his work not only enriches his projects but also offers a hopeful narrative about the intersection of culture, community, and creativity.
As he continues to innovate and inspire, Samuelsson exemplifies how passion and creativity can shape a diverse career while enhancing the community around him.