Celebrity chef Marcus Samuelsson has always thrived in high-pressure environments. By the age of 24, the Ethiopian-born, Swedish-raised culinary powerhouse was already the executive chef of New York City’s Aquavit and soon became the youngest chef to receive a prestigious three-star review from the New York Times.
Over the years, Samuelsson has established himself as a leading restaurateur in New York, launching venues such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023, among others. He has authored several cookbooks and memoirs and has been a prominent figure on the Food Network for many years.
Now, Samuelsson is venturing into a new arena. In partnership with West Elm, he is about to unveil a 32-piece home goods collection that draws from his Scandinavian and Ethiopian heritage, as well as his experiences in New York City.
In a recent interview with Quartz, Samuelsson reflected on the evolution of dining out since the COVID-19 pandemic, his sources of inspiration in cooking, and the future trajectory of his career.
When discussing the changes in dining habits post-pandemic, Samuelsson observed that the quality of home cooking has significantly improved, leading diners to seek elevated experiences when they go out. He noted that patrons now prioritize service and atmosphere, wanting to feel part of a vibrant community while dining.
Samuelsson highlighted the importance of ambiance in his restaurants, citing the live music at Red Rooster in Harlem as an essential element that connects the restaurant to the local community. He emphasized the pride he takes in compensating local musicians and the need for his establishments to contribute positively to their neighborhoods.
Reflecting on his collaboration with West Elm, Samuelsson shared that he has always been a creative force, exploring painting and writing alongside his culinary career. He expressed satisfaction in the creative partnership with West Elm, appreciating their willingness to incorporate his ideas while producing a cohesive collection that reflects his dual heritage.
He shared that elements of the collection, such as the use of bright woods, are inspired by his father’s fishing village in Sweden, complemented by prints that represent African culture, all harmoniously blended into one collection.
Despite his diverse creative pursuits, Samuelsson acknowledged that at the end of a long day, he always returns to cooking, which remains his core passion and expertise.