Celebrity chef Marcus Samuelsson is known for thriving in high-pressure environments. By the age of 24, the Ethiopian-born and Swedish-raised culinary talent had taken the reins as executive chef of New York City’s Aquavit, soon making history as the youngest recipient of a three-star review from the New York Times.
Over the years, Samuelsson has established himself as a leading figure in the New York dining scene, launching restaurants like Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has authored cookbooks and memoirs, and has been a familiar presence on the Food Network.
In a new venture, Samuelsson is venturing into the home goods market with a 32-piece collection in collaboration with West Elm. This collection draws on his Ethiopian and Scandinavian heritage, alongside influences from his life in New York City.
In a recent interview, Samuelsson reflected on the transformation of dining out since the COVID-19 pandemic. He noted that the pandemic enhanced the experience of home dining, leading to a new generation of skilled home cooks. As a result, patrons now seek elevated experiences when dining out, looking for top-notch service and a vibrant atmosphere.
Samuelsson emphasized the importance of community in his restaurants, particularly at Red Rooster in Harlem. He highlighted the significance of live music not just as entertainment, but as an integration of the local culture, while also ensuring musicians are compensated for their contributions.
Discussing his new partnership with West Elm, Samuelsson explained that his creative pursuits extend beyond cooking. He has a long history of painting and writing, and he enjoys collaborating with established brands like West Elm to express his design vision. He takes great pride in blending his Swedish roots with African influences in the collection.
Ultimately, despite his diverse artistic endeavors, Samuelsson remains grounded in his love for cooking, finding joy in every aspect of the culinary process, from shopping for ingredients to sharing meals with his family.