Celebrity chef Marcus Samuelsson is known for thriving in high-pressure environments. By the age of 24, the Ethiopian-born, Swedish-raised culinary expert had already become the executive chef at New York City’s renowned Aquavit, soon earning the distinction of being the youngest recipient of a three-star review from the New York Times.
Over the years, Samuelsson has established himself as a prominent restaurateur in New York, with notable openings including Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. He has also penned several cookbooks and memoirs while maintaining a strong presence on the Food Network.
Now, Samuelsson is venturing into a new industry by partnering with West Elm to launch a 32-piece home goods collection. This collection draws inspiration from his Scandinavian and Ethiopian heritage as well as his experiences living in New York City.
In a recent interview with Quartz, Samuelsson discussed the evolution of dining out since the COVID-19 pandemic and his future aspirations. He noted that the pandemic has fostered a new era of home cooking, leading diners to seek more engaging experiences when dining out. People now desire not just good food, but a sense of connection and atmosphere that enhances their outing.
Samuelsson highlighted the cultural significance of his restaurant Red Rooster, where live music plays a key role in creating a vibrant atmosphere. He emphasized the importance of integrating community elements into his restaurants, ensuring that they contribute positively to their neighborhoods.
When asked about his new collaboration with West Elm, Samuelsson explained that his creative journey spans multiple disciplines, including painting and writing, alongside his culinary expertise. He expressed pride in the design process, which reflected the fusion of his Swedish heritage and African influences.
Despite his various creative pursuits, Samuelsson remains rooted in his passion for cooking, which he describes as a constant source of joy and clarity in his life.