Celebrity chef Marcus Samuelsson has established himself as a prominent figure in the culinary world, achieving significant success by the age of 24 as the executive chef of New York City’s Aquavit. He made headlines when he became the youngest chef to receive a prestigious three-star review from the New York Times.
Over the years, Samuelsson has gained recognition as a leading restaurateur in New York, launching acclaimed establishments such as Red Rooster, Hav & Mar, and Metropolis. In addition to his restaurant ventures, he has authored several cookbooks and memoirs and has been a familiar face on the Food Network.
Now, Samuelsson is venturing into a new domain. He is collaborating with West Elm to unveil a 32-piece home goods collection inspired by his Ethiopian and Scandinavian heritage, as well as his experiences in New York City.
In an interview with Quartz, Samuelsson reflected on the evolution of dining out since the COVID-19 pandemic. He noted that while people have become better home cooks, their expectations for dining out have also changed, seeking enhanced service and engaging experiences when they go out.
Samuelsson emphasized the importance of atmosphere in his restaurants, particularly at Red Rooster in Harlem, where live music contributes to the unique experience. He takes pride in supporting local musicians and integrating the community into his establishments.
When asked about his new home goods collection, Samuelsson explained that his creative pursuits extend beyond cooking. He has always enjoyed painting and writing, and he draws on these experiences when designing his restaurants. His collaboration with West Elm has been fulfilling, allowing him to weave together elements from both his Swedish upbringing and African heritage.
Ultimately, Samuelsson clarified that despite his diverse creative interests, cooking remains his primary passion and comfort after a long day, underscoring his deep connection to the culinary arts.