Marcus Samuelsson’s Bold Leap: From Chef to Home Goods Designer

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Celebrity chef Marcus Samuelsson has built a remarkable career, having taken on the role of executive chef at Aquavit in New York City by the age of 24. He made history as the youngest chef to receive a three-star review from the New York Times shortly thereafter. Over the years, he has become one of New York’s leading restaurateurs, launching notable establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. Samuelsson is also a prolific author and a familiar face on the Food Network.

In a new venture, Samuelsson is entering the home goods market by partnering with West Elm to unveil a 32-piece collection inspired by his Ethiopian and Scandinavian heritage as well as his experiences in New York City.

In a recent interview, Samuelsson reflected on how the pandemic has transformed the dining experience. He noted that as people adapted to better home cooking during lockdowns, they now seek heightened service and ambiance when dining out, craving a communal and vibrant atmosphere.

When discussing his restaurants, particularly Red Rooster, Samuelsson emphasized the importance of community and the role of live music in enhancing the dining experience. He expressed pride in providing opportunities for local musicians, integrating the vibrant spirit of Harlem into his establishment. At Hav & Mar in Chelsea, he ensures the restaurant reflects the local art scene, working closely with artists to contribute to the neighborhood.

Samuelsson’s transition to designing home goods was driven by his long-standing passion for creativity, which extends beyond cooking to include painting and writing. He highlighted the collaborative nature of his work with West Elm, drawing inspiration from both his Swedish heritage and African influences in the design.

Ultimately, after a hectic day, Samuelsson returns to cooking, a craft he feels confident and accomplished in, while he continues to explore his interests in writing and art.

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