Celebrity chef Marcus Samuelsson, renowned for his impressive culinary achievements, is now venturing into an exciting new realm. By the age of just 24, this Ethiopian-born, Swedish-raised chef had already become the executive chef at New York City’s prestigious Aquavit and made history as the youngest recipient of a three-star review from the New York Times.
Samuelsson has shaped the New York dining scene with iconic establishments like Red Rooster, which he opened in 2010, and more recent ventures such as Hav & Mar in 2022 and Metropolis in 2023. Alongside his restaurant success, he has penned multiple cookbooks, shared his expertise on the Food Network, and become a beloved figure in the culinary world.
In a bold new move, Samuelsson is collaborating with West Elm to launch a 32-piece home goods collection that draws inspiration from his Scandinavian and Ethiopian heritage, as well as his life in the vibrant environment of New York City.
During an interview with Quartz, Samuelsson discussed the impact of the COVID-19 pandemic on dining habits. He noted that while many people have become skilled home cooks, the desire for unique out-of-home dining experiences has grown. Guests now seek not just a meal, but also engaging service and a sense of connection with their surroundings and fellow diners.
Moreover, Samuelsson emphasizes the importance of community in his restaurants. In Red Rooster, he strives to reflect the soul of Harlem by integrating live music and supporting local musicians. For his other establishment, Hav & Mar, he aims to resonate with the Chelsea neighborhood’s artistic vibe.
His collaboration with West Elm, which he describes as a fulfilling partnership, has allowed him to blend the aesthetics of his Swedish upbringing with elements from African culture. This home goods collection features items that capture the warmth of bright woods and unique prints, highlighting the beauty of both inspirations in a harmonious way.
Despite his vast array of creative outlets—from culinary arts to painting and writing—Samuelsson finds his greatest joy and clarity in cooking. He perceives cooking as a passionate endeavor where he confidently expresses his expertise, feeling continually inspired and grounded by it.
In summary, Marcus Samuelsson’s journey showcases his versatile talent and dedication to celebrating cultural influences, whether in cooking or home design. His new collection with West Elm not only represents his heritage but also reflects his commitment to community and creativity, potentially inspiring others to explore their own passions. This evolution in his career is a testament to the notion that adaptability and innovation can lead to new opportunities and further success.