Celebrity chef Marcus Samuelsson, known for his high-pressure lifestyle and impressive culinary achievements, is venturing into a new field. By the age of 24, Samuelsson had already become the executive chef of Aquavit in New York City and was recognized as the youngest chef to receive a three-star review from The New York Times. Over the years, he has established himself as a leading restaurateur in NYC, launching notable establishments such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023. In addition to his culinary pursuits, he has authored cookbooks and memoirs and has been a familiar face on the Food Network.
Now, Samuelsson is collaborating with West Elm to introduce a 32-piece home goods collection that reflects his Ethiopian and Scandinavian heritage, as well as his life in New York. In a recent interview, he shared insights about the evolving dining experience post-COVID-19, emphasizing how patrons now seek more engaging dining experiences and appreciate the quality of food available for home cooking.
Samuelsson highlighted the importance of ambiance in his restaurants, particularly the live music experience at Red Rooster, which is designed to celebrate the Harlem community. He expressed pride in supporting local musicians and ensuring that the cultural essence of the neighborhood is woven into the dining experience.
Regarding his home goods collaboration, Samuelsson noted his long-standing passion for creativity, which extends beyond cooking to include painting and writing. He enjoyed the partnership with West Elm, appreciating their receptiveness to his ideas and visions. He took inspiration from his father’s fishing village in Sweden and blended it with African influences to create a cohesive collection.
Ultimately, despite his diverse creative outlets, Samuelsson revealed that cooking remains his primary passion and refuge at the end of a stressful day, underscoring his commitment to the culinary arts.