Celebrity chef Marcus Samuelsson, known for his high-pressure lifestyle, achieved remarkable success early on, becoming the executive chef of New York City’s Aquavit at just 24. He also made history as the youngest recipient of a three-star review from the New York Times. Over the years, he has become a prominent restaurateur in New York, launching venues such as Red Rooster in 2010, Hav & Mar in 2022, and Metropolis in 2023, along with publishing cookbooks and appearing on the Food Network.
Now, Samuelsson is venturing into the home goods market with a new collection in collaboration with West Elm. This 32-piece collection draws inspiration from his Ethiopian and Scandinavian heritage, as well as his experiences in New York City.
In a recent interview with Quartz, Samuelsson discussed how the pandemic has transformed people’s dining habits and the state of the restaurant industry. He noted that dining experiences now demand standout service and a sense of community, with patrons wanting to feel connected to their surroundings. As the options for the food industry have expanded, consumers have come to expect quicker access to high-quality food.
Samuelsson emphasized the importance of atmosphere in his restaurants, particularly with live music at Red Rooster, which embodies the vibrant Harlem community. He believes in contributing positively to the neighborhoods where he opens restaurants, ensuring he honors the local culture in his culinary establishments.
In discussing his new home goods line, Samuelsson expressed his creative journey, highlighting how his experience as a chef intersects with his other artistic pursuits, such as painting and writing. He found collaborating with West Elm rewarding and appreciated their openness to his ideas, which allowed him to blend various cultural influences into the collection.
Ultimately, when reflecting on his passions, Samuelsson maintains that cooking remains his true calling, providing him with clarity and fulfillment amidst his diverse creative endeavors.