Celebrity chef Marcus Samuelsson, known for his high-profile career and innovative dining establishments, is expanding his horizons beyond the culinary world. Samuelsson, who became the executive chef of New York City’s celebrated Aquavit at just 24, recently announced a collaboration with West Elm to launch a 32-piece home goods collection inspired by his Scandinavian and Ethiopian heritage, as well as his experiences in New York City.
Samuelsson, well-regarded as a leading figure in the restaurant industry, has opened several notable establishments such as Red Rooster, Hav & Mar, and Metropolis over the years. He is also known for his cookbooks, memoirs, and regular appearances on the Food Network.
In a recent interview, Samuelsson reflected on how the pandemic has transformed people’s dining habits since the COVID-19 lockdowns. He noted that while home cooking has improved significantly, diners now seek enhanced dining experiences that provide exceptional service and a sense of community. He emphasized the importance of creating lively atmospheres in his restaurants, particularly at Red Rooster, which features live music and connects deeply with the Harlem community.
Samuelsson discussed his creative journey, mentioning that designing the home goods collection felt similar to his role as a chef. He has been involved in the creative process of his restaurants since he started, often collaborating with architects and aiming to incorporate his unique aesthetic into the design. He expressed pride in how the collection draws inspiration from his father’s fishing village in Sweden, as well as African influences, creating a cohesive blend of styles.
Despite his various artistic ventures, cooking remains Samuelsson’s passion. He stated that cooking encompasses all elements of his daily life, from shopping for ingredients to teaching his children about food. While he considers himself still learning in other creative fields, he feels confident and established in his culinary expertise.